typography
Reusable text styles create consistency, rhythm, and visual calm across the entire site.
Northbound Typography System
Calm is not the absence of ambition
Where this work helps
Practical support for complex situations.
Colour System
Northbound Palette
#223532
Deep Pine- dark sections, primary headings on light backgrounds, footer/nav
#415B63
Storm Lake- buttons, interactive accents, strategic accent
#7C8B7A
Moss Fog- eyebrow labels, dividers, subtle accents
#A8AAA2
Weathered Stone-borders, secondary text, quiet UI structure
#E4DED3
Warm Fog- primary page background, soft section fills
#D6D1C7
Cedar Mist- cards, elevated surfaces, layerd sections
#F1ECE3
Soft Bone- light surfaces, spacious breathing areas
Heading